Madrid
Available · Reply within 24h
Sales Manager · EdTechPublic sectorStrategic L&DDigital transformation

Frame, deploy, transform language and HR training in large organizations.

Sales Manager in EdTech, supporting L&D Leaders, CHROs and Digital Learning Managers on the rollout of language and HR transformation programs within large organizations. Public procurement, LMS/SSO integrations, AI-powered transformation.

— and equally seriously for the perfectly oily kway-tiao on Yaowarat Road.

0+ yrs EdTech
0+ organisations supported
0 yrs management

Three entry points.

The detail, the expertise, the method, those live on the Expertise page. Here, just the three doors.

01

The career

Twelve years in EdTech, from client field work to leading a segment commercially. EF English Live then goFLUENT, public sector.

View the career
02

The expertise

Strategic C-level selling, sales management (Lencioni's Five Dysfunctions), B2B methodologies (SPIN, Challenger, MEDDPICC) — six grounds.

View the expertise
03

The resources

Forty-six articles across six grounds, sales, management, travel, food, sport, culture. Not content to fill space. More like notes when a topic gets under my skin.

Browse the resources
B2B EdTech sales 11+ YRS

Long cycles, multi-decision-maker, internal sponsorship

Public procurement 3 YRS

Procurement code, open tender, framework agreements

Sales management 8 YRS

Hiring, 90-day onboarding, MEDDPICC coaching

Tools & applied AI 5 YRS

Salesforce, Apps Script, Gemini API, AI assistants

Latest posts.

Five recent reads, to set the tone.

Contact

A project, a question, a conversation ?

Strategic public-sector sales, L&D transformation, large-scale language training, or simply a chat about the craft. I reply within the day.

Based in Madrid. Available remote across France and Belgium. In Paris about once a month.